How the Kano model helps to understand what your customer is willing to pay for 
The Kano model allows companies to classify the functions of their products based on their value to the target audience and refine their customer offer
7 min
How the GIST framework allows you to abandon outdated product roadmaps
GIST is a convenient framework that allows you to abandon product roadmaps, Gantt charts and product strategies
5 min
How the CIRCLES Method Help Product Managers in Problem Solving
Explore the CIRCLES Method — a systematic problem-solving framework tailor-made for product managers
5 min
5 Es Model: A Comprehensive Guide to Customer Journey Map
Discover how the 5 Es Framework shapes and enhances the customer experience journey
4 min
How the DIGS framework helps to pass interviews
DIGS framework helps to answer the behavioral question with the help of storytelling elements
5 min
How the North Star framework can lead your company to success
The North Star framework is the top-line metrics that all company priorities are aligned around In early 2010, Sean Ellis, author of Hacking Growth, came up with the term «North Star metric»
15 min
A new economic crisis is already knocking on the door. How to keep cool and stay afloat?
Financial data of the world’s major economies indicate the coming of another economic crisis
5 min
How the Double Diamond framework helps startups to solve problems
Double Diamond (2D) is a framework that helps companies find innovative ideas using design thinking methods
6 min
AARRR — how a pirate framework helps to increase the number of active users and product revenue
The AARRR framework is a tool that helps to increase two important indicators for a product: the number of active users and revenue
10 min
The insidiousness and chic of the fashion business industry. Marketers: take note!
Bernard Shaw once said: “A fashion is nothing but an induced epidemic”
6 min
What competencies should entrepreneurs have at the start and what should they continually improve?
Starting a business is a challenging and rewarding experience that requires a wide range of skills and competencies in entrepreneurship
5 min
Identify the root cause of a problem and fix it with 5 Whys technique
The 5 Whys technique is a powerful way to identify the root cause of a problem by asking “why?” five times and discovering the hidden causes and solutions
3 min
Space is the engine of progress. Will private tech companies conquer it?
Space exploration made a huge impact on overall technological progress
6 min
4 Fundamental Principles of Successful Negotiations That Never Get Old
Effective negotiating is a critical skill in the world of business
6 min
How to brainstorm smartly to generate profitable business ideas?
Brainstorming is valuable for generating fresh solutions and insights when building business ideas
6 min
How to create a dream team? Strategies for successful personnel management
What separates a group of employees from a dream team, capable of executing the boldest of projects? The latter is like an expensive watch: it operates flawlessly, requires no outside interference, and makes the owner proud
7 min
How to quickly test a business hypothesis and make timely changes? Use the HADI cycle!
The HADI Cycle is an agile tool that simplifies the process of dealing with complex problems by systematically hypothesizing, analyzing, designing, and implementing solutions to achieve desired results
3 min
Celebrity scandals as a profitable business. What’s behind Big Headlines?
Celebrity scandals have long become an essential part of the news world
5 min
How can old scenarios bring new profit? Proven business plan!
If you want to have a guaranteed profit – use a familiar scenario
6 min
JTBD theory on how to introduce a successful and in-demand product to the market
The Jobs-to-be-Done (JTBD) theory is a customer-centric framework focused on understanding customers’ motivations that influence the buying process
3 min
The Top Trends in Business Technology for 2023: How to Stay Ahead of the Curve
Technology development changes our world
5 min
What kind of product management frameworks will help you operate more efficiently and develop projects?
Developing a successful product requires more than just a great idea
7 min
The 6 Steps of Productive Thinking Model for generating Creative Solutions
The Productive Thinking Model is a structured framework that helps you solve problems by utilizing critical thinking skills and generating creative solutions at each process step
3 min
Video games as a successful business! What industry products millions of gamers are ready to purchase and why?
These days, video game industry has turned into a lucrative business
3 min
Don’t only focus on hard skills! What soft skills should IT specialists master for successful professional growth?
The IT sphere is developing at a very fast pace, but what drives the professional development of IT specialists? The Google HR team determined that among crucial skills for IT are the soft skills
7 min
Forerunners of their time, how did their unique ideas dictate progress and change the world?
There have always been geniuses who were way ahead of their time
6 min
What useful cases can we find in the sports business?
Professional sports is a constantly developing business with billions of dollars in it
5 min
How to systematize the situation and not be afraid of the unknown? Create a map based on the Issue trees
Issue trees is a problem-solving process that involves breaking down complex problems into smaller, manageable components in order to identify the root causes and develop practical solutions
3 min
5 working methods of time management and effective delegation of tasks
Good time management skills are essential for any team leader, entrepreneur, or product manager in order to stay successful
8 min
What skills should a product manager develop to be in demand in 2023?
Product manager is a specialist who identifies both needs of the clients and major business goals of the product
5 min
Amazing IT startups from India and what to learn from them?
India has one of the fastest-growing startup ecosystems in the world
6 min
Break down problems into First Principles and develop non-standard solutions!
First Principles First principles lay out complex problems into their most fundamental components and then use logic and deduction to arrive at new, innovative solutions
3 min
What can you learn from Tesla and how to apply it in your own business?
Tesla Motors — this name nowadays is known not just by auto enthusiasts
6 min
A few marketing tips based on the trends of 2023: what should you pay attention to?
Understanding and using the latest marketing trends will help to gain awareness of the market, to find new channels of reaching your target audience and to stay relevant in the ever developing market
6 min
Science and business: success stories with a lot to learn from
Science is a special type of human activity, which is focused not only on exploring the world that surrounds us, but also on making our life better
6 min
What should you teach your child for him to have brilliant career prospects?
Modern education system in the US is mainly focused on studying academic disciplines and passing standardized tests
7 min
The best solution can be calculated! Decision Matrices will help you consider all important factors
Decision Matrix The Decision Matrix is a tool used to evaluate and prioritize different options or alternatives based on a certain criteria
3 min
Environmental Startups: 5 inspiring case studies on how to make a relevant business in 2023
Sustainability trend has penetrated all areas of modern life
6 min
Storist creative interactive summaries on top business books for career success in 2023
Global library of the best books for business is being updated gradually
6 min
How to read way more books with benefit and to have fun in the process?
Reading is to the mind, what exercise is to the body
6 min
How to prioritize tasks and achieve success with your product? Utilizing the Eisenhower Matrix
Prioritize your tasks based on their level of urgency and importance
3 min
7 must read business books for online business owners
Online business sphere is growing very fast
7 min
How to find a win-win solution in any situation? Take advantage of a Conflict Resolution Diagram
The Conflict Resolution Diagram, also known as the Evaporating Cloud or the Cloud Diagram, is a simple but powerful tool that helps in identifying and resolving conflicts
3 min
Selling advertising from the last century that would cause a scandal in 2023
Creative advertising helps to sell the product
6 min
Cool entrepreneurs in the history of the music industry. How did it all happen?
Music has been following humanity since ancient times
5 min
5 real and inspiring stories about successful women in business
There are more and more women each year holding significant positions in the world of business
8 min
The ideal employee – what will attract employers in 2023 and help in building a successful career?
What kind of skills are required from the future employee in order to be competitive and make a successful career? LinkedIn published a list of top soft skills, which the employers seek in their candidates in 2023: In this article you will find experts’ tips on how to improve and develop the most sought-after qualities, […]
7 min
4 red flags in relationships with colleagues, partners and management
It is hard to overestimate the role of long-term relationships in your work
7 min
Use the “Six Thinking Hats” technique in order to make the best decisions!
The Six Thinking Hats framework provides a structured and comprehensive approach to solving problems and making decisions by using different ways of thinking, represented by different colored hats
3 min
High-performance business: sporting principles that help you achieve success
«Champions aren’t made in gyms
5 min
The Monk Who Sold His Ferrari. Why are so many people hyped-up about this book?
Real generosity towards the future lies in giving all to the present
5 min
A few tips from Storist on how to read faster, understand better and retain more
Not enough time for reading essential and helpful books? Or do you have time, but keep forgetting everything as soon as you close the book? This is a frequent problem nowadays – enormous amounts of information causes our brain to work differently
5 min
7 books to help you navigate the metaverse of new business opportunities
The term “Metaverse” originates from Neal Stephenson’s 1992 science fiction novel “Snow Crash”
8 min
Build more effective and clear communication with the Minto Pyramid
Using the Minto Pyramid Principle can help you communicate more effectively, save time and effort, impress your audience, and stand out from the crowd
3 min
Solve it in 5 minutes. Key ideas from “The Lean Startup” by Eric Ries
How to launch an effective startup? What will help you to increase chances of success? How to find brilliant ideas and how to avoid common mistakes in developing your new business? “The Lean Startup” by Eric Ries and Storist mini-course will provide you with answers to these questions
5 min
4 management frameworks to help you make your business more efficient
Management frameworks are a number of tools, tasks and processes, implemented for organizing and executing the project from start to finish
7 min
5 brilliant business ideas that bring super-profits
What do such famous and prosperous companies like Tiffany & Co, IKEA, Airbnb, Grammarly have in common? Not only billions of profits, but also the creativity, which helped these companies find and then solidify their niche
7 min
4 things about human psychology for career development and building successful business
We are not won by arguments that we can analyze but by tone and temper, by the manner which is the man himself
5 min
Powerful lessons for personal growth from Stephen Covey’s 7 Habits
«7 Habits of Highly Effective People is one of the most popular Stephen Covey books
5 min
Top 5 books every business woman should read
Modern women are much luckier than hundreds of years ago
7 min
Building a successful business during crisis: some tips about saving, investing and making decisions
One of the key attributes of a successful company that stood the test of time, is the ability to turn crisis into opportunity
5 min
How not to make a mistake when choosing a non-fiction book
Every year hundreds of non-fiction authors are getting published; there are books with enticing titles, exciting expectations and fancy designer covers
6 min
List of books recommended by Silicon Valley pioneers and leaders (Part 2)
Silicon Valley gave the world a number of pioneers and scientists
6 min
List of books recommended by Silicon Valley pioneers and leaders (Part 1)
Silicon Valley is a global center for high tech and innovations
7 min
The 9 most motivating best business books of 2022
There are hundreds of books for business beginners being published every year
6 min
A recipe for quick but smart thinking by Daniel Kahneman
In order to be successful in business, you have to be thinking and acting constantly
5 min
5 best business movies to inspire you
Are you launching a startup or, maybe, you are in charge of a large company? Like any entrepreneur or executive, sometimes you might run into questions that are difficult to answer right away
5 min
6 time management tips from Cassie Holmes and other influential nonfiction authors
Benjamin Franklin once wrote “Remember that time is money”
7 min
If you want to become a millionaire, think like a millionaire!
If you are reading this article, then you are on a way to your first million
5 min
Books of an entire era: worlds, writers and books of the Queen Elizabeth II epoch
On September 8th 2022 the news about Queen Elizabeth II passing shocked the whole world
5 min
Learn to benefit from communication to promote your business with entrepreneurship books
You already know what it takes to make yourself and your business successful: hard work, organized managing principles, using innovations, developing a motivational system
4 min
7 books for product managers on how to properly present your idea and motivate people to choose your product
Product manager is often called a mini-CEO of the company
4 min
Everything out of the best books for product managers on how to create the product that your customers would want to buy
What does a product manager need to use to make a career and develop his products? Communication skills! You need business communication skills for everything: dealing with the owners, motivating the team, in-depth customer interviews
6 min
Books with good ideas for an entrepreneur about building and leading a business
Team has a huge influence on business success
5 min
Best Amazon’s books for business You must read to learn how to run a business
You have probably wondered what exactly is behind any successful business
5 min
Top books for managers to help you acquire useful skills for effective project management
To be the manager is a goal and a career step for quite a few professionals
5 min
6 must read books for marketers to know how to attract customers
What does a marketer need to succeed: large team, solid budget, good advertising? Yet the budget could be spent on advertisements, which customers would not understand! John Maxwell believes that the major key to success is the notion of how to communicate with people
6 min
7 recommended books for successful career planning
In spring 2022 Forbes published another ranking of the richest people in the world
5 min
Quickly learn what they teach in the best business books, and do not miss important points in simple summaries
“I need a year or two to read through all the books from the must-read list” – have you ever had such thoughts? I guess you have
3 min
Top 9 Books For Those Who Want to Start Their Own Successful Business
When starting on the path to doing business, accumulating knowledge is the first step
3 min
How to benefit from reading non-fiction books for self-development
The Secret of Popularity of Self-Development Books According to sales data from US publishers, self-development books are the most popular among all genres
3 min
“Face to face book” a Must-Read Book For Everyone Who Wants to Improve and Foster Communication With Their Partners And Clients
Research conducted by Ed Keller and Brad Fay based on the myths created around social media and facts about effective business communication shed light on just how much we actually need face-to-face communication
4 min
