Research conducted by Ed Keller and Brad Fay based on the myths created around social media and facts about effective business communication shed light on just how much we actually need face-to-face communication. And though Facebook and other social media have indeed detached people from one another in terms of live interaction, there is a quick way to learn how to build relationships with customers in reality and on the internet.
The “Face to Face Book” phenomenon gives a clear illustration of the impact that social networks have had on society. This is one of those must-read business books written for those who have grown accustomed to the false sense of glitz and get-rich-quick attitude stemming from social media, resulting in unhealthy hype and inflated demand.
Twitter is an excellent example of how social media has stripped people of eloquence. With thoughts crammed into 280 characters, it is difficult to grasp the concept of how to communicate effectively. But relevant solutions for business exist in the form of specialized courses and training.
Studying The Social Phenomenon
A study by Ed Keller and Brad Fay outlined in their book “Face to Face Book” suggests that over 90% of the most important contacts with clients and partners take place in real life, face-to-face. Social media have facilitated everyday life and communication, but the growth in their usage is having a detrimental impact on professional business communication by deteriorating social skills.
ILLUSTRATION OF FACEBOOK USER GROWTH AND USAGE DYNAMICS OVER THE YEARS
Building relationships with customers is a skill, a vital one that helps build personal rapport and allows business representatives to convey charm and charisma. First impressions can only be made once, and it is a shame wasting them with Facebook or Twitter lingo.
It is not to say that social networks are unimportant, but they are not magical networking instruments, and certainly not as effective as sales tools compared with personal contact.
Solutions For Businesses
The abundance of business books on the market does not mean that they all carry equal value. When it comes to learning how to communicate from scratch after a prolonged period of exposure to social networks, one has to approach the selection carefully. The list of books to read for entrepreneurs must include bestsellers on interpersonal communication.
The keys to successful sales are:
– learning how to motivate a consumer;
– learning how to communicate with clients in reality and on the internet;
– listening to and understanding what a potential client really wants.
Together, the skills make up the framework of effective social marketing. If applied correctly, these skills will greatly enhance one’s ability to talk professionally with clients.
The interactive summary “How to make people fall in love with your ideas?” based on the “Pitching Ideas” by Jeroen van Geel gives in-depth insights into how to convince people to relate and establish rapport. As the book dives deep into the innermost aspects of human mental processes and perception, the course provides a clear digest for those seeking clear-cut information.
Another interactive summary “The Bible of Negotiations” on “How to Get the Best Deal Every Time” by Gavin Kennedy is tailored to convey knowledge, psychological insights, and valuable experience to apply in real life.
The interactive summary and books serve as food for thought for both business representatives rehabilitating from social media effects, and for professionals seeking to bolster their skills.
The courses and books are an ideal combination that expands the horizons of concepts on communication and proves the value of face-to-face time as opposed to Facebook time. Anyone willing to sign up to the courses can follow the given link and invest in their communication skills.
Social media may be an inextricable part of everyday modern life, but they are certainly not business panacea or replacements for traditional forms of communication. The individual is still the gatekeeper of business contacts and the go-to access point of such, not the website. With a real person behind every click and avatar, the key to success is learning how to talk effectively, listen attentively and be heard correctly.