How to prioritize tasks and achieve success with your product? Utilizing the Eisenhower Matrix

Prioritize your tasks based on their level of urgency and importance.

The Eisenhower Matrix is a decision-making framework used to prioritize tasks and activities based on their significance. It was developed by the 34th President of the United States, Dwight D. Eisenhower, who was known for his exceptional time-management skills.The Eisenhower Matrix is also known as the Urgent-Important Matrix or the Covey Matrix, as it was popularized by author Stephen Covey in his book “The 7 Habits of Highly Effective People”.

The matrix consists of four quadrants, each representing a different level of urgency and importance.

eisenhower decision matrix
The Eisenhower Matrix template

The Eisenhower Matrix can be a useful tool in several areas of business: task management, sales management, marketing management, and project management. For example, in project management, the matrix can help in executing projects successfully and on time by prioritizing important and urgent tasks.

In order to start using the Eisenhower Matrix, follow these steps:

  1. Make a list of all your tasks and activities.
  2. Determine the level of urgency and importance for each task.
  3. Place each task in the matrix’s appropriate quadrant based on its urgency and importance.
  4. Prioritize tasks in Quadrant 1, as they require immediate attention and cannot be delayed.
  5. Schedule time for tasks in Quadrant 2, as they are important but not urgent and require proactive planning and execution.
  6. Delegate or eliminate tasks in Quadrant 3, as they are urgent but not important and may distract or interrupt you.
  7. Eliminate tasks in Quadrant 4, as they are not urgent or important and do not contribute to your goals or priorities.

By categorizing tasks with the Eisenhower Matrix, you can prioritize the ones that require immediate attention and focus and which are important for achieving your long-term goals. This approach helps you make better decisions when allocating your time and resources.


Here’s an example of how the Eisenhower Matrix can be used in a real-world situation:

Let’s say you are a product manager responsible for launching a new software product. You have a long list of tasks that need to be completed before the launch, including designing the user interface, testing the product, and creating marketing materials.

Using the Eisenhower Matrix, you categorize these tasks into the following quadrants:

ImportantUrgentNot urgent
Testing the product before the launch to ensure it meets quality standards as well as designing the interface to make it user-friendly – these are the tasks that require immediate attention and are critical for the product launch success.Creating marketing materials for the product launch, such as promotional emails or social media campaigns, is important for the long-term success of the product, but it still can be scheduled and completed before the launch.
Not importantAttending routine meetings or responding to non-urgent emails can be delegated or postponed until after the product launch.Tasks that have little or no value, such as checking social media, can be eliminated entirely.

By using the Eisenhower Matrix to prioritize tasks, you can focus on the most critical and urgent tasks that can drive the product to success, while delegating or eliminating lower-priority tasks. This approach can help you make better decisions when allocating your time and resources, which enables you to maximize your productivity and achieve your goals.


The Eisenhower Matrix is an extremely helpful tool for time management: it is a decision-making framework that helps you prioritize tasks based on their urgency and importance. By prioritizing your time and resources, you can allocate them to the most critical and urgent tasks that will help you succeed. Time management also helps you avoid burnout and maintain a healthy work-life balance, which is essential for long-term success. 

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Want to learn more about time-management skills and how they can help you control your time more effectively? Check out our interactive book summary by Storist and start prioritizing your tasks like a pro!


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