Learn to benefit from communication to promote your business with entrepreneurship books
You already know what it takes to make yourself and your business successful: hard work, organized managing principles, using innovations, developing a motivational system. Yet there is another factor of success that might be overlooked even by experienced specialists and managers. Communication and networking – these are the remaining puzzles of success.
Communication implies positioning, socializing, mutual benefit, support, ability to listen and understanding your opponent. As you might suggest, business promotion requires not just good speaking skills; you have to use many other skills and tools for building effective communication.
Today you don’t have to search for the best entrepreneurship business books by yourself – you can just look at the list of books on communication and networking made by Storist experts.
The list is made in a way that will help you gradually and systematically build necessary communication for promoting your business.
- “Principles: Life and Work” by Ray Dalio
- “Never Eat Alone” by Keith Ferrazzi
- “Crucial Conversations” by Joseph Grenny, Kerry Patterson, and Ron McMillan
- “The Experience Economy” by B. Joseph Pine II and James H. Gilmore
- “The Hard Thing About Hard Things” by Ben Horowitz
- “Zero to One” by Blake Masters and Peter Thiel
- “Company of One” by Paul Jarvis
- “This Is Marketing” by Seth Godin
“Principles: Life and Work” by Ray Dalio
Conservative views and disregarding the opinions of other people won’t make you a good manager.
Ray Dalio suggests that principles should help you build a dialogue with your team, partners and clients. While the main idea of the author is about letting other people, partners or clients, talk, share ideas and develop, depending on their abilities and opportunities. If you want to make the first step towards working with communication methods, then this 600-page book is for you.
“Never Eat Alone” by Keith Ferrazzi
“Networking is everything!” If you have never thought so, then this book is for you. Keith Ferrazzi elaborates on the concept of networking and why having many contacts and friends might be useful in the future. Networking has its own rules. The main one goes like this: “the real networking is about finding ways to make other people more successful. It is about working hard to give more than you get.” Other rules, which will help you become more social and form business relationships, you will be able to find in “Never Eat Alone” by Keith Ferrazzi. The book is 400 pages long.
“Crucial Conversations” by Joseph Grenny, Kerry Patterson, and Ron McMillan
“Seek first to understand, then to be understood”
© Stephen Covey
Communication problems might come up if a person is trying to prove the point or push the idea without seeking to understand other people. In business, it is being complicated even more by strong emotions, high stakes negotiations and opposite opinions.
The authors have found ways out of those complicated situations and help you learn to conduct the hardest dialogues using several tools. You will find options of diverting an aggressive dialogue towards constructive and ways of being more convincing without imposing and pressuring. You will be able to prepare well for emotionally tough negotiations and achieve the results you want.
“The Experience Economy” by B. Joseph Pine II and James H. Gilmore
As far as you may know, forming communication is important not only between people, but also between the company and the client. The focal point of this communication is the strong and unorthodox strategy.
The innovative approach of the authors is about making the clients spend more time interacting with your business, as it will lead to them spending more money on your offers. There are always many distracting factors in the world, so you have to be able to impress your client and make this experience a foundation of your marketing strategy. The experience economy is the new economy, which is focused on experiences of a consumer. On 400 pages of this book you will find tools on how to impress your client, how to form communication and make him remember this experience for a long time.
However, networking and communication will work only if the business, in which they are integrated into, is built in an intelligent and competent way. Learn how to build such business with integrated networking, using following books:
“The Hard Thing About Hard Things” by Ben Horowitz
Not a few want to talk about mistakes and difficulties on their way to business success. How do you even find out about them?
Ben Horowitz is one of the most accomplished and respected entrepreneurs in Silicon Valley. In his book The Hard Thing About Hard Things he gives tips on building and developing startups. Ben analyzes everyday problems, which entrepreneurs run into, and offers solutions, based on his experience. He focuses on difficult aspects and pays special attention to communication culture. With this book, you will learn how to act in all kinds of situations with your employees, while listening and understanding not only yourself, but other people as well.
“Zero to One” by Blake Masters and Peter Thiel
Is it better to follow the footsteps of successful predecessors or choose your own way? The authors are against repeating previous experiences and suggest the effectiveness of original and innovative ideas. If you want to build a successful company, you don’t need to compete with other big companies on the market – just focus on new ideas and put them into life with your team and use networking.
“This Is Marketing” by Seth Godin
“This Is Marketing” by Seth Godin is the compilation of lectures and seminars on recent major changes in marketing, as well as ways of adapting to them. This book is about remarkable positioning and communication between your brand and the market. The key idea is that the broad perspective on marketing and the ability to adapt to constantly changing circumstances will lead you and your business to success.
“Company of One” by Paul Jarvis
Paul Jarvis believes that small businesses can operate better and be more effective. Besides, it is such a joy, leading the business with only a few people in it. In this case, communication mostly happens not inside the company, but with the market and with clients. In his book, Paul explains how you can plan, create, satisfy the clients, and get expected profit, while having only a few people in your staff.
Conclusion
It is often not enough to just read the book. You need to take all necessary tools out of it and apply them in practice. This is when Storist interactive summaries come to help. You will get a book summary, interactive simulator with tasks based on real cases, and templates for applying ideas from the book in real life.
Due to the combination of those approaches, you will be able to quickly learn all key points and use them in practice effectively and easily. You will try yourself out in a business-like situation, make decisions, and receive comments about consequences of your actions. And this is all in 60 minutes!
Find solutions to your business tasks with Storist interactive summaries.
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